Social media sites that share net profits with content creators need to exist. They should have self serve advertising that accepts cryptocurrencies for payment.
Perhaps Honest.cash can offer self serve advertising that accepts Bitcoin Cash for payment.
Perhaps readers could pay a small fee every month to not see ads. 90% of net profits from advertising could be rewarded back to content creators.
Perhaps cryptoeconomics will enable Honest.cash to exist with needing to offer self serve advertising features. Time shall show.
Writers, even casual writers, deserve to be rewarded for what they create if what they create generates value.